VCU holds an annual 24-hour CreateAthon where student volunteers work with non-profit organizations to provide whatever deliverables the client needs based on their creative brief. My group worked with Brain Injury Association of Virginia to create a campaign centered around advocates becoming "Brain Ambassadors" that spread awareness to parents and children about the signs of concussions and traumatic brain injuries. Some of the assets created were copy points for web and social, a poster, buttons, stickers, and apparel.
POSTER DESCRIBING THE BASIC SYMPTOMS OF A CONCUSSION, AS WELL AS ENCOURAGING THOSE TO SEEK HELP IF THEY OR SOMEONE THEY KNOW MAY BE EXPERIENCING THESE SYMPTOMS.
BRAIN AMBASSADOR LOGO
BRAIN AMBASSADOR STICKER MOCKUP
BRAIN AMBASSADOR MINI BUTTON
BIAV LAPEL PIN MOCKUP
BIAV BRAIN AMBASSADOR SHIRT (FRONT)
BIAV BRAIN AMBASSADOR SHIRT (BACK)