I was commissioned to create this label by a local art director by the name of Rob Wooten from a Charlottesville design agency called, Convoy. He created several of Canon & Draw Brewing Company's labels in the past but gave me the nod on this particular project. We took inspiration from both 1970s patterns, as well as the original Cherry Coke label from the 1980s. However we put our own spin on it, utilizing thick gradient lines and a distressed texture to the overall design, giving it that truly retro feel. Unfortunately due to the COVID-19 pandemic, the project was scrapped and the beer never went into production.
