I used our brand blue and silver for the color palette as a symbolic nod to both blue and silver traditionally being associated with 10-year anniversaries.
GUNS.COM 10TH ANNIVERSARY
In August 2021, Guns.com celebrated their 10th anniversary of existence. To help commemorate the event, the company entrusted me to create a special brand mark. It was used largely to promote a 10th anniversary sale through email campaigns, website headers, and web ads.